Take Some Notes: A Case Study on How *Not* to Speak to Women on LinkedIn

Melissa Alam

Today in What Not to Do 101: Entrepreneur and brand strategist Melissa Alam — the brain behind FearlessCon, creative agency ALAM Digital and many other projects in Philly’s startup space — got a sexist message in her LinkedIn DMs this week.

A woman, who Alam didn’t name, said she was interested in Alam’s upcoming “Marketing Yourself as a Freelancer” webinar, but told her she was “struck, however,” by her LinkedIn photo.

“Is that the most professional shot you have?” the woman wrote. “I’m curious about what you’re communicating in business. Thanks.”


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