The founders of healthtech startup Eternally launched the company early last year with the goal of easing some of life’s hardest moments.

Matti Perilstein, who spent about a decade as a consultant in the healthcare space, grew up watching her mom have many difficult conversations with family members during her time running a home health agency. It was specifically in the last days of life that a family member often had to make challenging decisions for a loved one, or were left to interpret legal documents about their end-of-life care.

“If there was ever a challenge, they called her,” Perilstein told Technical.ly. “And for a while, I’ve seen a huge opportunity to introduce some technology to help people through these challenging times.”

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