Jumping into the world of impact investing isn’t exactly the same as any old investment game.

While investing in social enterprises has been present in the U.S. for more than a century, certain investing circles haven’t always been quick to adopt it. The Global Impact Investment Network estimated in 2020 that the size of the impact investment market is over $715 billion — a fraction of the more than $65 trillion in institutional assets (as of 2019).

But there are plenty of people out there who want to see their money work toward the social, economic or environmental ideas that they support, as panelists of impact investing advocacy org ImpactPHL’s latest event said Tuesday.

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