When Tribaja founder Shannon Morales started her SaaS business — a digital platform employers can use to find diverse talent — four years ago, it was known as Echo Me Forward. But in the past year, she’s felt that the brand had grown since, and deserved an update.

By combining “tribe” and trabaja, the Spanish word for “work,” Tribaja is a name that reflects the business’ shift into a “community” of people with an interest in tech careers, including an active Slack group. She said she found that other recruiting platforms are built exclusively upon acquiring clients. Instead, she is focused on Tribaja’s development of that community before all else.

“It’s like this cycle or family that keeps giving back and I love the fact that we are built that way,” she told Technical.ly. “Once people get jobs as part of Tribaja, they stay” involved.

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