Data, Analytics and Evolution are Driving Audio Innovation at Entercom

For most of the ‘90s, my brother and I wrestled for control of the radio on our morning ride to school. He chose alternative rock, while I needed my daily dose of celeb gossip and top 40 hits from “Mike and Chantal in the Morning” on 95.5 (no, I’m not a Philly native, sorry).

Years later, I moved into a city where I didn’t have a car or access to my local morning addiction, but every time I go home for a visit, hearing Mike and Chantal’s voices is like hugging old friends.

“People love radio,” said J.D. Crowley, chief digital officer at Entercom. “I still see bumper stickers on people’s cars for their favorite radio stations. It’s an emotional connection.”

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