Comcast, Charter, ViacomCBS To Co-Own Blockgraph Ad Platform

6/1/20

By Jason Aycock, SeekingAlpha

Comcast (CMCSA -0.9%), Charter Communications (CHTR +1.2%) and ViacomCBS (VIAC -3%, VIACA -2.1%) have come together in an agreement to split ownership of the Blockgraph platform.

That platform, which allows users to provide advertisers with de-identified insights for media planning and measurement, was incubated in Comcast's FreeWheel ad-tech unit with the idea that it would be a collaborative industry initiative.

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