Sports tech venture capital firm, SeventySix Capital, is helping to build the future of fitness with its latest investment in FORTË. Led by Founder and CEO Lauren Foundos, FORTË is an end-to-end white-label digital technology platform and subscription-based streaming platform for fitness studios. Through innovative partnerships, FORTË enables fitness studios to easily create high-quality content and broadcast it directly to their members.
SeventySix Capital’s investment will accelerate FORTË’s ability to power more fitness studios and gyms, and provide their members quality, professional and curated fitness experiences.
FORTË installs its proprietary hardware, software and camera systems so that it seamlessly integrates with the fitness studio partner’s current audio and networking setup. This enables them to easily livestream their classes and reach far beyond the confines of their walls, increase customer engagement, and build a larger, more connected community.
“Due to COVID-19, the world has changed, but individuals' interest in fitness and getting into shape has not, and FORTË has the team and technology solution for gyms and studios to stream amazing experiences in their members' homes,” said SeventySix Capital Managing Partner Wayne Kimmel. “Our team and I have developed a great relationship with Lauren over the past couple of years. Now, we are thrilled to be investors in FORTË and have SeventySix Capital’s Managing Director, Chad Stender, join the Board of Directors.”
Currently, FORTË has partnerships with leading fitness studios that offer a variety of classes such as The Dailey Method, Exhale, GYMVMT, JoyRide Cycling Studio, Ripped Fitness, Body Space Fitness and MyStryde.
“We are excited SeventySix Capital is investing in our company, as they are at ground zero for sports and tech. Their investment will enable us to continue to transform the fitness industry by bringing the brick-and-mortar experience online with blazing speed to reach more consumers, making working out more affordable, accessible, and enjoyable,” said FORTË Founder and CEO Lauren Foundos
ABOUT FORTË
Founded in 2015, FORTË has revolutionized the fitness industry by providing access to avant-garde studio classes coached by leading fitness experts worldwide. Both a technology and subscription-based streaming platform, FORTË installs hardware and software into boutique studios, which enable the classes to be streamed live to FORTË’s platform or through their white-label platform directly integrated into the studio’s website/app. A FORTË subscription gives you access to this curated, cutting-edge, fully immersive, social, data-driven, interactive, real-time, unedited, and unparalleled fitness experience with unlimited content and classes from the top studios and coaches. FORTË’s subscribers have the opportunity to experience their favorite classes live or through their on-demand library.
ABOUT SEVENTYSIX CAPITAL
SeventySix Capital is a sports tech venture capital company that invests in passionate, smart and nice entrepreneurs who are launching game-changing tech startups in the sports tech, esports and sports betting industries.
SeventySix Capital’s Athlete Venture Group allows players to invest, learn, and work directly with top sports tech startups and entrepreneurs. The firm aims to bridge the gap between athletes, entrepreneurs, and investors by creating opportunities for athletes to become tech investors and for entrepreneurs to access the financial and social capital that professional athletes have to offer.
Additionally, SeventySix Capital has a strategic partnership with Rubicon Talent, a sports marketing and talent agency based in New York City with a wide range of clients including NFL and NBA stars, Hall of Famers, MVPs, Heisman Trophy winners, Olympic icons, media personalities, and celebrity chefs.
