Slice Communications, a communications agency aimed at getting people to pay attention, has introduced a new service, Employer Brand Communications. This service is for any company or organization that has mastered its consumer brand but needs support attracting and retaining employees. Slice will work alongside clients’ marketing and human resources departments to identify the company’s current employer brand, train employees as champions, and externally communicate what makes their company an employer of choice.

While most marketing efforts are aimed at helping a company sell products and services to new and existing customers, the biggest barrier to growth for many businesses is having the right employees in the right positions. Companies focused on growth are now tasked with creating and communicating a brand for who they are as employers.

Slice recognizes creating an employer brand isn’t the only step in attracting the ideal candidate. Even an employer at the top of their industry or geography needs help communicating that message. Through strategic Employer Brand Communications, Slice will achieve the following:

• Recognize the internal and external perception of a company as an employer
• Communicate culture externally to a company’s target potential employees
• Ensure that marketing, HR, and employee champions work together to communicate the brand

“For over 10 years, Slice Communications has supported companies with their marketing efforts, however, we have noticed a shift from customer audience being the priority to potential employees,” said Slice Communications CEO Cassandra Bailey. “Many recognize that the growth they want to achieve is only possible if they have the right people in the right places. They must, for the first time in many cases, focus on creating a brand for their company as an employer and the payoff is huge. Not only will talented people want to work for you, but your customers will likely feel great about working with a company that cares about its people.”

For more information about how Slice’s Employer Brand Communications strategies can help your company, visit www.slicecommunications.com. To learn more, please contact Slice Communications Director of Business Development Danielle Balbier, dbalbier@slicecommunications.com.