NEWARK, N.J.--(BUSINESS WIRE)--Prudential Retirement, a business unit of Prudential Financial, Inc. (NYSE: PRU), announced today Christine Lange has been hired as head of Customer Solutions for Institutional Retirement Plan Services, effective immediately.

Lange, who officially joins Prudential Retirement as head of Business Management & Customer Solutions, will report to Harry Dalessio, head of Institutional Plan Solutions for Prudential Retirement.

“As part of our increased focus on technology-enabled product development and digital customer engagement, I am pleased to welcome Christine to my senior leadership team,” Dalessio said. “Christine brings more than 33 years of experience to Prudential and is known as a transformational leader who has engineered bold digital product strategies that drive rapid sales growth and client satisfaction.”

Lange’s immediate focus will be on product development, engagement and pricing. She will also assume responsibility for underwriting and P&L for the defined contribution, defined benefit and nonqualified businesses of Prudential Retirement.

“I am happy to be joining Prudential Retirement at such an exciting time for both the company and our industry,” Lange said. “I look forward to continuing to position Prudential Retirement’s full service businesses for growth and profitability through engagement with our customers in the right ways at the right times through their preferred channels.”

Most recently, Lange served as Head of Retirement Digital Solutions for Voya Financial, where she contributed to the vision, strategy and execution of many Voya digital properties, including Voya.com as well as the Participant and Sponsor Web and mobile sites. Prior to Voya, she led product innovation teams for both Putnam Investments and Fidelity Investments. While at Putnam, Lange was a part of the team responsible for revitalizing and relaunching the defined contribution business catering to mid-large clients.

At Fidelity, she was instrumental in leading a number of product, customer engagement and culture transformation efforts that resulted in usage of online tools and a significant increase in financial wealth by Fidelity customers.

Lange holds degrees from Northeastern University and Boston College. She is a member of the Council for Women at Boston College and a member of Boston College Connections, a mentoring program for undergraduates.

“I am confident Christine will accelerate our development of digital tools, channels and automation, and will help us become more tech forward in our approach to driving Financial Wellness outcomes for advisors, sponsors and participants,” Dalessio concluded.

Lange will split her time between Connecticut and New Jersey, with Hartford as her home base.

About Prudential Retirement

Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include defined contribution, defined benefit and non-qualified deferred compensation record keeping, administrative services, investment management, comprehensive employee education and communications, and trustee services, as well as a variety of products and strategies, including institutional investment and income products, pension risk transfer solutions and structured settlement services.

With more than 85 years of retirement experience, Prudential Retirement helps meet the needs of 4.4 million participants and annuitants. Prudential Retirement has $477.5 billion in retirement account values as of September 30, 2019. Retirement products and services are provided by The Prudential Insurance Company of America (PICA), Newark, N.J., or its affiliates.

PICA issued the reinsurance from the United States. Neither PICA nor Prudential Retirement Insurance and Annuity Company (PRIAC) is licensed or regulated by the U.K. Prudential Regulation Authority as an insurer or regulated by the Financial Conduct Authority, nor does either offer reinsurance in the United Kingdom or directly insure U.K. pension risks.

About Prudential Financial

Prudential Financial, Inc. (NYSE: PRU), a financial wellness leader and premier active global investment manager with more than $1 trillion in assets under management as of September 30, 2019, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.