American label Urban Outfitters signs an exclusive partnership with retail expert AZADEA Group for franchise opportunities in the Middle East
Premier lifestyle retail Group AZADEA has announced another first for the Middle East fashion scene, through an exclusive partnership with multinational brand Urban Outfitters. The latest addition to AZADEA’s portfolio, Urban Outfitters is dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. AZADEA Group has been successfully operating more than 50 leading international franchise concepts across the Middle East and Africa for 40 years, with a growing portfolio of experiential brand concepts.
Urban Outfitters Inc. is a leading lifestyle company which operates a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, BHLDN, Free People and Terrain. The Urban Outfitters brand operates more than 240 stores globally with an online channel offering a well-curated mix of on-trend women’s and men’s apparel and accessories, as well as beauty, intimates and a collection of handpicked vintage clothing. A large portion of the brand’s merchandise is exclusive to Urban Outfitters, consisting of an assortment of product designed internally and in collaboration with third-party brands.
Stefan Laban, URBN Global Head of International commented: “We are pleased to introduce the Urban Outfitters brand to the Middle East through our unique experiential retail environment. We believe the Urban Outfitters brand will resonate well in the market and are confident that together with AZADEA Group, Urban Outfitters will be a success in the region.”
Urban Outfitters has enjoyed significant success in the US and abroad and is expected to do the same in the Middle East where new and unique concepts are anticipated. As part of this partnership, AZADEA Group will manage the brand’s expansion program, with the first store scheduled to open in Dubai in 2019.
Said G. Daher, Chief Executive Officer at AZADEA Group said: “We are delighted to welcome Urban Outfitters to our growing family of brands. Delivering entertaining and exciting experiences for our customers is at the heart of what we do at AZADEA.” He adds: “As there continues to be a high demand for experiential concepts, we believe Urban Outfitters will be very well received by our customers across the MENA region.”
About Azadea Group Holding SAL
Azadea Group is a premier lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East and Africa. With over 12,000 employees, dedicated offices in every market it operates and world-class infrastructure, the company oversees more than 650 stores. Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty & cosmetics. Azadea Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and United Arab Emirates.
For more information, please visit www.azadea.com.
About Urban Outfitters, Inc.
Urban Outfitters, Inc., offers lifestyle-oriented general merchandise and consumer products and services through a portfolio of global consumer brands comprised of 247 Urban Outfitters stores in the United States, Canada, and Europe and websites; 228 Anthropologie Group stores in the United States, Canada and Europe, catalogs and websites; 135 Free People stores in the United States and Canada, catalogs and websites and 12 Food and Beverage restaurants, as of August 31, 2018. Free People and Anthropologie Group wholesale sell their products through approximately 2,100 department and specialty stores worldwide, third-party websites and the Company’s own retail stores.
For more information, please visit www.urbn.com.
