If we counted a thousand metaphors used to explain innovation and how it changes business, we’d probably have missed counting another million.

Innovation is a light bulb. A beacon. It’s a seed, or a thousand seeds. Innovation is a lens. Innovation is an ocean. A waterfall. Innovation is teaching someone to fish.

But what if innovation was a superhero movie?

That’d be a lot more relatable, to us anyway. We just wrapped Black Pantheron 4K Ultra HDR this weekend, so it’s timely.

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