Atlantis Healthcare was named a PM360 Trailblazer Gold Award winner, with Pixel Light Digital Media and Jazz Pharmaceuticals, for the Inspire+ Apppatient support initiative. The annual Trailblazer Awards recognize outstanding achievement and innovation in healthcare marketing.
The Inspire+ App is a free digital tool created to support patients who are prescribed one of Jazz Pharmaceuticals' treatments. Jazz Pharmaceuticals is an international biopharmaceutical company focused on improving patients' lives by identifying, developing and commercializing meaningful products that address unmet medical needs. Atlantis Healthcare leveraged health psychology-based research and behavior change techniques to guide the design and content of the App to help individuals adhere to their treatment plan, track symptoms and assess progress. Pixel Light Digital Media led the design and programming.
"We are extremely proud of our work with Jazz and Pixel Light to develop a meaningful and effective resource that empowers individuals to establish and manage a very complex and challenging dosing regimen," said Lauren Pugliese, Director, Solutions and Operational Excellence, Atlantis Healthcare. "The Inspire+ App is a perfect example of how health psychology frameworks can elevate technology to provide truly personalized and relevant support for people with long-term illness."
This is the second consecutive Gold Trailblazer Award for Atlantis Healthcare for best Persistence/Adherence Program. In 2017, they won top honors with Ashfield Healthcare for the Takeda Oncology NINLARO® (ixazomib) Empower patient support program.
Trailblazer Awards are judged by the PM360 Editorial Advisory Board, a cross-section of industry experts and leaders. In addition to recognizing outstanding marketers and companies, the Trailblazer Awards acknowledge healthcare marketing initiatives in 17 distinct categories, including Persistence/Adherence Programs. Gold winners were selected in each category for their ability to overcome challenges; the skill, innovation and quality of planning and execution; and the effectiveness of the work.
About Atlantis Healthcare
Atlantis Healthcare leverages health psychology to develop and deliver uniquely personalized healthcare solutions that drive sustained improvement in treatment adherence and patient self-management for individuals living with chronic illness. Led by an in-house team of globally recognized health psychology experts, we use clinically proven models and academic research to develop award-winning behavior change programs worldwide. https://info.us.atlantishealthcare.com/
