The gang behind Amplify Philly is starting to get ready for Philly’s yearly splash at South by Southwest (SXSW).

At the 2018 megaconference, a group of local orgs — REC Philly, Witty Gritty, Philly Startup Leaders — led a two-day Philly activation inside an Austin, Texas, bar that was transformed into the Ämplify Philly House. The formula was a hit, so the group is bringing the concept back for three days in 2019.

“Amplify Philly is making plans early so that Philly can show up in a bigger and more prominent way,” Witty Gritty founder Michelle Freeman said via email.

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