Paoli-based ecommerce company Turn5 just acquired a small Massachusetts website called All Things Jeep, a seven-person ecommerce outfit that sells, well, all things Jeep: from Jeep-shaped piggy banks to Jeep T-shirts and caps.

Founded in 2003 by husband-and-wife team Norman and Jean Wnuk, the company started much like bootstrapped Turn5 did: in a basement. In 2009, after Norman’s passing, Jean sought to keep the business up and running, later selling to Silicon Valley investors.

The line of products formerly offered by All Things Jeep will now be available under Turn5’s all-terrain vehicle brand, ExtremeTerrain.

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