A user-centric approach guided the multi-year redesign of Phila.gov, the City of Philadelphia’s website, which officially emerged from beta mode on Tuesday.

As early as December 2014, Philadelphia’s main internet presence went into alpha mode in a push to “redesign the experience customers have interacting with city government online,” then-Chief Innovation Officer Adel Ebeid said.

In October 2016, following a few shifts in management, the city went public with the beta version of the site, which has now evolved into Phila.gov’s official form with leadership from the Office of Data and Digital Transformation (ODDT), which reports to Chief Administrative Officer Christine Derenick-Lopez.

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