Spangler Candy Company, Bryan, Ohio has named Smith Brothers Agency as it’s first agency of record, according to Michael Bollinger, president of the marketing agency.
Working with Spangler Candy’s Director, Marketing, Evan Brock, Smith Brothers will begin developing research and creating a brand building campaign for the Dum-Dums lollipop brand, according to Bollinger.
Brock commented on the choice of Smith Brothers, “ We were looking for an agency, a marketing partner, that would align with our values. We’re a family company and Smith Brothers brought shared values coupled with the creativity to help us accelerate our growth.“
The Spangler Candy Company is led by Chairman and CEO Kirkland B. Vashaw, a 4th generation Spangler family member. The company is 112 years old and it’s Dum-Dums lollipop brand is recognized by generations of families and is the #1 lollipop brand in the US.
Bollinger remarked, “We love the intrinsic joy of this brand and the journey businesses have taken it on to put smiles on the faces of their customers. We’re excited to amplify that journey.”
About Spangler Candy
Spangler Candy Company has been family owned and operated in Bryan, Ohio since 1906. It is one of the largest lollipop producers in the world and the only major candy cane producer in the United States. Other products include Saf-T-Pops® and Spangler Circus Peanuts.
About Smith Brothers Agency
Smith Brothers Agency exists for one purpose only – to help clients break out of their sales doldrums by eschewing the conventions of the categories in which they play. The agency’s clients include Nestle, UPMC, MSA and Baskin Robbins. For more information, visit smithbrosagency.com.
