“Despite having balanced things well in the past, with that thrown in the mix, it was impossible to sustain,” Duncalfe, who now lives in Brooklyn, told Technical.ly in an interview Monday morning. “At the same time, from a true business sense, it was good timing.”

Monetate, which went through a round of layoffs in 2017 as it relocated its headquarters to New York, now enjoys a solid financial stance and several consecutive quarters of profitability, Duncalfe said.

“We have a very strong product and financial footing and it’s time for someone to make the best of that opportunity,” said the exec, who will now focus on providing care for her daughter and enter an “essentially half-retired” state as she gears up to offer coaching for Series-A-level execs.

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