The task for Philly-based, venture-backed Guru is slicing through the noise in the crowded B2B software space and helping clients understand why they need their knowledge-management solution.

The most recent tech rollout for the tech company, which in December slid into a 6,000-square-foot Center City office, is hoping to make that selling point a bit clearer with the help of artificial intelligence. A trio of updates, announced last Friday, is tying the company’s mission a bit closer to their client’s revenue.

“We are flipping traditional knowledge-management on its head,” said cofounder Rick Nucci, who previously founded, and sold, software startup Boomi. “[We’re] empowering revenue teams to deliver delightful customer experiences, which drives revenue and customer advocacy.”

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