One Billion Lives, a social impact challenge from German software giant SAP, is dauntingly ambitious: Improving the lives of a billion people by 2020 by having staffers ideate socially-minded startups using tech.

The company, which has its North American HQ in Newtown Square, Pa.,held the North American finals last Thursday, where two Toronto-based employees took the regional championship with their startup: Rapid Disaster Response.

Led by product manager Drew Birtwistle and software developer Tony Li, the pitch from Rapid Disaster Response is creating an enriched geospatial application that improves analysis during natural disaster response. Through data analysis, the system can help resources get to where they’re most needed.

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