The genesis of Crossbeam, the third startup to have the founding imprint of Philly Startup Leaders president Bob Moore, can be traced back to a prophetic 2014 all-hands meeting at Center City data darling RJMetrics.

“I don’t remember the exact wording but he said something like, ‘I’d love to see everyone in this room start a company after RJ,’ and I thought, yeah, I’m on board with that,” said Buck Ryan, then a senior software engineer at the company, which was acquired by West Coast ecommerce company Magentotwo years later. Ryan, now 30, first started working with Moore in 2012, before leaving RJMetrics/Magento in 2017 to start a consulting firm. What’s now Crossbeam was one of Ryan’s early clients.

“I knew he could code and design circles around me,” Moore said. “Theoretically I could have taken a crack at building the first version of this but one of the things we learned early on at RJ is that when you find talented people, you work with them as much as you can and try to never let them go.”

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