HOBOKEN, N.J.--(BUSINESS WIRE)--Newell Brands Inc. (NYSE:NWL) announced today that it has continued to make progress on the Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio of leading brands.

The company completed the sale of The Waddington Group, including Eco-Products, POLAR PAK®, WNA and other industry-leading brands, to Novolex Holdings, LLC.

Newell Brands also completed the divestiture of Rawlings Sporting Goods Company, Inc., comprising the Rawlings®, Miken® and Worth® brands, to a fund managed by Seidler Equity Partners (“SEP”). Major League Baseball co-invested with SEP.

Gross proceeds from both transactions were approximately $2.7 billion. The company continues to expect after-tax proceeds of approximately $2.5 billion, which will be applied to deleveraging and share repurchase.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.