Would you invest in art if you couldn’t hang it on your wall? What does it mean to own something that only exists in the digital world?

It’s questions like these that inspired artist and designer Mark Willis, and developers Sam Weinrott and Eric Manganaro, to create Texel, a blockchain-enabled virtual world of digital tulips they define as “part art installation, part gaming experience and part social experiment.”

The three met by chance at the Rare Digital Art Festival in New York City last January. Intrigued by the palpable excitement generated at an auction of digital assets during the event, the trio decided to put their heads together.

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