We have discussed the Hershey Company (NYSE:HSY) several times in the last few years. In a recent conversation over in our trading chat room at BAD BEAT Investing, we discussed how the market has been down 8 of the last 9 sessions on the back of the continued fear of a trade war. We opined that we could start to see a rotation into dividend paying consumer staples, which coincidentally at the time of this writing, are about the only names catching a bid on the Street. We were asked about Hershey following its slow melt down in recent months. Let us discuss why we believe its still not time to buy.

Recent price action

Let us be clear. We have been bearish on the name, calling it stagnant money and overvalued in the past. To be further clear, this stock continues to be a name we would actually love to own if it were ever cheap enough to yield 3.5%. Share prices have continued to decline, boosting the yield:

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