Attention hacking worked once for Chester, Pa.-based Power Home Remodeling, so they went for it again, big time.

First it was a trio of billboards outside Cleveland, Ohio, calling for LeBron James to ditch the Cavaliers and join the Philadelphia 76ers, which went crazy viral. On Monday, the company took things up a notch with three aerial billboards with similar messaging soaring above Brooklyn ahead of the NBA Draft.

“We knew the billboards in Cleveland were going to be a hit amongst our employees, but we never could have expected them to go so viral,” said Asher Raphael, co-CEO of the remodeling services company, which employs 2,500 people around the country. “It was great to see Philadelphia enter the consideration set of where LeBron should land after free agency.”

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