At the end of last year, Omaha, Nebraska-based fintech company Orion Advisor decided to hire a Philly-based marketing chief based on her track record at companies like eMoney Advisor.

Come 2018, since the experiment worked, the company decided to go all in and establish a Philly office around CMO Kelly Waltrich. Currently at four people in a 1,500-square-foot outpost in King of Prussia, the North Wales resident will look to expand that team to 15.

“Philly is the ideal location to build a fintech marketing team,” Waltrich said in an email. “We’re in the heart of the mid-Atlantic, surrounded by world-class colleges, universities, and financial services firms, and we have one of the most vibrant and underrated tech scenes in the biz.”

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