This IBX Foundation Campaign Looks To Destigmatize Opioid Addiction

It was a seemingly minor work injury that spun Michael DiMaio’s life into a 12-year cycle of crime and opioid abuse.

“I would continue to go to pain management so I got prescribed these drugs and I would sell my prescriptions drugs and I’d buy heroin,” the Air ForceVeteran and Delaware County resident said. “In retrospect, recovery is so much easier.”

DiMaio, who candidly disclosed his struggles with opioid addiction, is one of five Philadelphians featured in a recent campaign from the Independence Blue Cross Foundation called Someone You Know, a five-video campaign that looks to destigmatize opioid addiction and highlight the impact that recovery programs have had in drug users’ lives.

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