Vitamin Shoppe (VSI) is seeing its share price bid higher as management works to improve its fundamental operations. In recent years, management has worked to expand the company’s digital presence to grow customer conversions. Moreover, a bulk of the company’s sales comes from repeat buyers, leading management to target this group for further top-line growth. Its stock looks to have bottomed after years of decline. I am buying stock in the name as the company’s share price reverses higher on stronger fundamental results.
Fundamental Narrative
VSI is attractively positioned at current levels due to its improving sales trends led by its migration to a larger and more complete digital presence, as well as management’s commitment to improving the health of its balance sheet.
