Image Source: Neil Conway
Campbell Soup (CPB) is a feel-good company -- meaning that you just get good vibes from the brand. Whether it's the childhood memories of collecting its soup labels or its origins dating back to the late 1860s, it's just hard not to like what Campbell Soup has come to stand for. The company's brand is ingrained into American culture, too. Who hasn't seen the 1962 work by Andy Warhol of Campbell's Soup Cans. It's a treasure, and very few companies have been able to transcend the hearts and minds across consumer verticals as that of the Campbell brand. There may be nothing that will be able to derail this beloved consumer staples business.
