Like many stories in the acquisition news canon, this story weaves two interesting narratives into one, unique tapestry.

One centers around a scrappy, bootstrapped analytics firm founded in 2008 by Comcast alum and analytics pioneer Aaron Maass. The other tells of a San Francisco customer experience firm wooed, once again, by Philadelphia’s rich talent pool and strategic location.

Through its acquisition of MaassMedia — a 15-person Center City boutique analytics shop that does work for ESPN, Lenovo and the Flyers — Calif.-based Hero Digital has now added its second Philly beachhead in under eight months, after announcing in September of last year that it acquired Manayunk’s Delphic Digital, now fully integrated under the Hero brand.

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