Center City’s Curalate, the maker of a visual marketing platform for brands, was tapped by Twitter for the social network’s Official Partner program.

The addition of CEO Apu Gupta’s company to the six-company lineup lets brands using Twitter to market their products generate “storefronts.” The storefronts are meant to help users purchase items more quickly. The concept is similar to what Curalate has done over at your other fav app: Instagram.

“The compelling thing here is that we’re the first to do this on Twitter,” said Curalate Manager for Strategic Partnerships Max Hjelm. “All others help brands create awesome content but we’re the only ones helping them connect it back to commerce.”

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