Former agency founder will run growing Philadelphia office

Food and beverage marketing agency, quench, has appointed Jared Scott as GM/Director of Brand Management, President/CEO Michael Pavone announced today. The move marks a key step in a plan to nearly double the size of the agency’s Philadelphia office by the end of 2018.

Scott will lead business development, agency PR and brand management across all quench offices and agencies, as well as help with operations and resource management. While the company is based in Harrisburg, Pennsylvania, Scott will be based in the Philadelphia office, which opened a little over one year ago.

quench’s Philadelphia branch is expanding, and Scott expects it to be the company’s growth engine for business development. In addition to Harrisburg and Philadelphia, quench also has an office in Chicago and works with clients such as StarKist, Hershey, Labatt, Seagram’s and recently-won Sun-Maid.

“Jared’s seasoned leadership and entrepreneurial approach make him the puzzle piece we’ve been looking for in Philly,” Pavone said. “He’s inheriting an office with almost unlimited growth potential, but he’s been there and done that — several times — which is why we’re excited to have him onboard.”

Scott comes to quench from The Brooklyn Brothers NY, where he served as the company’s first-ever managing director. He focused on operations, management and business development, and helped with the 2016 IPG acquisition. Scott also founded an agency, Stick and Move, which was acquired by fellow Philly shop Red Tettemer. Scott’s career also includes stops at Young & Rubicam, Ogilvy, CP+B and 22Squared. Over the past 10 years, Scott has been part of winning Ad Age’s Small Agency of Year four times at three different agencies.

“I’m thrilled to join quench, which has leveraged its brains and nimbleness to create wildly successful programs for its client partners,” Scott said. “I’m also excited to work on such iconic and venerable CPG brands, and I look forward to expanding the portfolio.”

quench is one of three full-service marketing agencies within Pavone Marketing Group, with Pavone (consumer and business-to- business marketing) and Varsity (senior and retirement living marketing). Pavone Marketing Group also includes Wild Fig (data, science and analytics), Leap (research and innovation) and Market Street Trust Company(packaging, logos, branding and web design).

About quench

Founded in 2014, under the Pavone Marketing Group, the quench agency is dedicated exclusively to the food and beverage category, with the focus on helping brands capture the attention, aspiration and purchase intent of consumers through fully integrated brand communications and innovation consulting. With offices in Harrisburg, Pennsylvania, Philadelphia and Chicago, quench offers traditional and digital advertising, brand and shopper marketing, strategic consulting, social engagement, public relations, mobile marketing, consumer research, interactive services and measurement with a proprietary approach to food and beverage innovation, research and development. Clients include StarKist, Sun-Maid, Labatt Blue Beer, Seagram’s, Hershey’s and Del Monte. For more information, visit www.quenchagency.com.