Old City software company WebLinc just brought on Guy Abramovitz, a Wharton grad with a background in business development and operation, as its new CFO after what Abramovitz describes as a years-long acquaintance process.

“This was not a standard interview process,” Abramovitz said. “We met a number of times over the years in the hopes of getting to know one another better. In order for this type of relationship to work, there has to be mutual respect and a cultural fit.”

Abramovitz was formerly the founder and managing director of North17 Advisors, a boutique finance and accounting consulting firm. Prior, he was VP of Finance and Accounting at Veterinary Practice Partners in King of Prussia, Pa.

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