WithumSmith+Brown, PC (Withum), a top nationally ranked public accounting and advisory firm, has announced the promotion of eight marketing team members based in its Princeton, East Brunswick, Red Bank and Whippany, NJ; Boston; and Orlando offices. Withum is a regional CPA and advisory firm with offices across eight states and Grand Cayman, nearly 1,000 staff members and annual revenue of $170 million.
“Strength in client and co-worker service, industry expertise and a commitment to innovative, personalized services within the marketing arena is what defines and drives each of these individuals to be exemplary,” said Bill Hagaman, the firm’s managing partner and CEO. “These promotions are an acknowledgement of their enduring professional growth as well as the respect and trust of their fellow employees, clients and industry leaders.”
Heather J. Campisi of Fords, NJ and a graduate of Robert Morris University, and Tanina M. Khanuja of Langhorne, PA, who earned a bachelor’s degree from Pennsylvania State University/Harrisburg and master’s degree from Shippensburg University, were named senior marketing managers. They are based in the East Brunswick and Princeton offices, respectively.
In her new role, Campisi is responsible for overseeing and developing Withum’s marketing communications strategy as well as leading the firm’s pursuit/proposal team. Additionally, she assists with brand management and content creation for a variety of firm endeavors and supports the Not-for-Profit and Education Services practice. Khanuja’s area of concentration is the firm’s digital marketing strategy as well as marketing automation, lead nurturing and campaign development and execution. She collaborates with Withum’s social media and web managers for alignment across all digital platforms.
Withum’s newest marketing managers are Karen Z. Coviello of Avon-by-the-Sea, NJ and a graduate of Susquehanna University, who is based in Red Bank; Matt Basilo of Saddle Brook, NJ, and a graduate of Rutgers University, who is based in Whippany; and Krysten Hambrook of Medford, MA, who earned an M.B.A from the University of Massachusetts and bachelor’s degree from University of New Hampshire, who is based in Boston.
Senior marketing coordinator promotees include Allison Gorga, based in Princeton, NJ, and a resident of Sea Girt, NJ, who graduated from James Madison University, and Jennifer Liem, based in Orlando and a resident of Windermere, FL, who graduated from the University of Central Florida.
Rounding out the marketing team’s latest promotions is Ashton Abby, senior creative associate, based in Red Bank. The Atlantic Highlands, NJ, resident is a graduate of Ohio Wesleyan University and specializes in creative and graphic design.
Collectively, the newly promoted professionals provide a full spectrum of marketing services on behalf of the firm’s practice groups. These include Construction; Consumer Products; Education; Forensic and Valuation Services; Insurance; International Services; Law Firms; Life Sciences; Management Advisory, including Management Consulting, Cyber Secure, SOC Services, Finance Transformation and CFO Solutions; Manufacturing, Distribution and Logistics; Not-for-Profit; Education; Private Client Services; Risk Advisory and Mortgage Banking; Technology; Timeshare and Transaction Advisory services.
Established in 1974, Withum is committed to providing quality services and innovative solutions to businesses, not-for-profits, individuals and communities. As one of the nation’s largest accounting and consulting firms, Withum also is a member of HLB International, a worldwide network of independent professional accounting firms and business advisers committed to assisting clients to build and expand globally.
