Suzie Welsh is taking her expertise from the nursing world to launch a startup that helps couples who are trying to get pregnant.

It was caring for patients and educating couples on the process of in vitro fertilization and other reproductive treatments that led Welsh, a former nurse at Penn Medicine focused on fertility, to create BINTO.

BINTO, which stands for “Bun In The Oven” and also feels like a nod to Japanese bento boxes, is a subscription startup that helps couples find the products they need to help them conceive.

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