Pinnacle Foods Appoints Michael E. Allen EVP & President, Boulder

8/30/16

Pinnacle Foods Inc. (NYSE: PF) today announced the appointment of Michael E. Allen, food industry veteran with significant experience leading health and wellness brands, to the position of Executive Vice President and President, Boulder, effective September 19, 2016. Allen will report to Chief Executive Officer Mark Clouse and replace Phil Anson, interim Boulder General Manager and founder of EVOL® frozen foods. In his new role, Allen will have full responsibility for the Company's Boulder segment.

Allen, 54, has 20 years of experience in the food industry, including focus in the natural, organic and health-forward channels on brands such as Kashi® and Morningstar Farms®. He joins Pinnacle from the Kellogg Company where he most recently held the role of President, Morning Foods Division. Prior to his most recent role, he served as President, Frozen Foods Division from 2009-2013. Allen joined the Kellogg Company in 1997 and progressed through various leadership roles in marketing, innovation and general management. Before joining Kellogg, Allen worked in marketing and advertising. He holds a degree in Communications from Centennial College in Toronto.

"We are excited to welcome Michael to Pinnacle Foods to lead our Boulder segment," said CEO Mark Clouse. "Michael's strong track record of growing brands and leading natural and organic businesses, as well as his personal passion for wellness, will help us realize the full potential of our Boulder business."

About Pinnacle Foods Inc.

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is ranked on Fortune Magazine's 2015 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 5,400 employees. Our Duncan Hines Grocery segment manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® and Vlasic Farmer's Garden® shelf-stable pickles, Wish-Bone® and Western® salad dressings, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen segment manages brands such as Birds Eye®, gardein™, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrees, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods segment manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. The acquisition of Boulder Brands in early 2016 added well-known brands such as Glutino®, Udi's Gluten Free®, Earth Balance®, EVOL® foods, and Smart Balance® to the Pinnacle Foods portfolio. Further information is available atwww.pinnaclefoods.com.

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