Every four years, when its time to plan yet another Democratic National Convention, organizers have a wealth of logistics, transportation and lodging information to draw from. They pretty much have it down.

But if there’s one area where manuals quickly lose shelf life, it’s on the digital side of things. Just think of how much the world has changed since 2012: there was no such thing as a Snapchat filter, Uber was a novel concept and Pokémon Go was a total fantasy.

As Philly prepares to host 50,ooo Dems for four days, July 25-28, the Democratic National Convention Committee (DNCC) is hoping to bring a few million extra eyeballs to the city through the power of digital communications. We spoke to DNCC Digital Director Kelli Klein, whose job it is to make that happen.

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