Ferrara & Company has appointed industry veteran Joe McCarthy to spearhead growth for the Princeton agency, owned by Atlanta-based PureRED.
The former CEO of Publicis New York, McCarthy is rooted in the power of creativity to help build brands and has worked on some of the most enduring brands in the world. His breadth of business experience spans the agency world, client side, start-up and design. Prior to Publicis, McCarthy was Vice President, Worldwide Advertising and Marketing Communications at Johnson & Johnson. Earlier in his career, following a long-term stint at Saatchi & Saatchi New York, McCarthy served as Nike's head of Global Advertising and Media, where his work on the global resurgence behind "Just Do it" helped establish the brand as a global sports and fitness company by pivoting from its position as a U.S. footwear brand.
"I firmly understand and believe in the power of creativity to drive clients' business," said McCarthy. "It's what I believe in my heart." McCarthy led double-digit growth at Publicis during the economic crisis with new clients such as Hilton WW, Merck, TGI Friday's, AXA and Lens Crafters.
McCarthy's credentials and proven track record will benefit Ferrara and its parent company, PureRED to help clients grow their business through integrated offerings that combine branding, strategy, experiential marketing, retail, and design across all channels. With a reputation for growing brands over the long-term, Ferrara maintains a robust client roster and has worked with many clients for more than a decade. Church & Dwight, makers of ARM & HAMMER®, OxiClean®, Vitafusion® for instance, has been with the agency for nearly three decades. The agency has also worked with Heinz for 19 years and Chattem, the makers of Allegra and Nasacort, for 11 years.
"Joe's varied background and his impressive list of creative credentials will be an asset to PureRED as we continue our growth trajectory," said Michael Minasi, CEO, PureRED. "His breadth of experience, ranging from top leadership at one the industry's biggest agencies to client leadership at some of the world's most powerful brands, provides our teams the opportunity to develop even richer insights, more inspiring creative and superior branding to help our clients realize their own growth goals."
With a strong background in the retail sector, the two agencies help elevate a brand's awareness, stature and sales across all channels. As e-commerce and one-click shopping grow more commonplace every day, the convergence of offline retail insights and communication is increasingly important in the digital space. McCarthy most recently served as president of Collins, a design group based in New York where he helped the office grow and expand its offerings into digital and broader brand communications.
"We're thrilled to have Joe join the team and share his vision and expertise to helping our clients continue to grow their business," said Art Ferrara, President and CEO of Ferrara & Company. "His industry knowledge, leadership and drive for success will create an even stronger operation."
About PureRED and Ferrara & Company
PureRED Integrated Marketing provides integrated solutions customized to meet the needs of clients across all channels. The company, with expertise in the retail and B2B sectors, has pioneered the transition of print assets to digital channels in the advertising industry, and has built tools and processes to lead those transitions for many clients. Ferrara & Company is a full-service agency delivering omni channel communications including: TV, digital, print, in-store and professional marketing services.
