If we were defined by our work, Penn Interactive’s scrum master lead, Britt Sikora Drake, would be an enigma.

Early in her career, the ever-evolving Sikora Drake wrote her intercultural communications master’s thesis on drag queen culture before changing lanes to become a business analyst on the data science team at a clinical research organization. She saw an opportunity to introduce data visualization and Agile practices to their work, caught the tech bug and added Jira administrator to her already long list of duties. Sikora Drake continued to test new waters, taking jobs within the insurance industry and then finance, performing scrum duties on the side, until 2019 when she returned from her honeymoon to discover she was laid off.

Timing worked in her favor, as an opportunity at Penn Interactive had just popped up. The state of Pennsylvania legalized online sports betting at the end of 2018. Penn National Gaming (the largest regional casino operator in the U.S.) introduced Penn Interactive as its new digital gaming arm and invested in Barstool Sports for 36% equity stake and branding rights. Penn Interactive hit the ground running to develop the sports betting app, Barstool Sportsbook.

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