Like many recent college graduates, the coronavirus pandemic hampered 2019 Cornell University grad Max Levin’s professional plans.

He’d recently received his bachelor’s degree in hotel administration with the intention of working for his family’s South Jersey company that provides wholesale perishables and dry goods to retailers and businesses in the hospitality space. But when the pandemic caused a major disruption to the business, he realized there was a hole in the market to get these products ultimately into consumers’ homes.

“I thought, let’s take all the product that’s close to expiring and sell it for 90% off to consumers,” he said. “Essentially like a Fresh Direct or goPuff, but right from wholesalers.”

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