Natural beauty brand brings clean soaps and body butters to 200+ Giant locations
Shea Radiance, a natural beauty brand that’s locally made and globally sourced, is proud to announce that its products can now be found on shelves at 200+ Giant Food stores across Maryland, Delaware, D.C., and Virginia.
The brand’s Giant collection features authentic African Black Soap bars, Raw Shea Butters and rich Nourishing Body Creams in three scents: Citrus Blossom, Orange & Clove and Unscented. All products are free from harsh chemicals and made with clean and simple ingredients including shea butter, rice bran oil, colloidal oatmeal, cocoa butter and essential oils.
“I’m excited to introduce our line of handcrafted, clean beauty products to Giant Food shoppers across the Mid-Atlantic,” said Funlayo Alabi, founder and CEO of Shea Radiance. “Because of the physical and mental toll the pandemic has taken on all of us, we’re seeing an increased focus on self-care and wellness. Our Giant partnership is all about offering high quality beauty products typically sold in small boutique stores at your local grocery store for ease and convenience.”
A mission-driven company, Shea Radiance focuses on economic partnerships with women-run supply chains. Its shea butter is sourced directly from women cooperatives in Nigeria and Ghana that empower women to feed, clothe and educate their children.
Products range from $5.99 to $11.99 and can be found in the health and beauty aisle. For more information on Shea Radiance and its natural skincare products, visit www.shearadiance.com.
ABOUT SHEA RADIANCE
Shea Radiance was founded in 2009 as Funlayo Alabi and her husband sought to find a natural solution to their family's dry and eczema prone skin problems. The result is a natural hair and body care brand with over 25 clean beauty products that deliver results. Shea Radiance promotes the power of community and empowerment for women around the globe. For more about the Shea Radiance story, visit http://www.shearadiance.com.
ABOUT FUNLAYO ALABI, CEO OF SHEA RADIANCE
Funlayo Alabi is the co-founder and CEO of Shea Radiance, a natural beauty brand dedicated to influencing the way women care about themselves and others. Funlayo is a global business leader who speaks domestically and internationally on matters of international business, market access, economic equity and equality for women. Funlayo was co-chair of the sustainability working group for the Global Shea Alliance from 2015-2017. She is a member of the 2019 Baltimore Leadership Cohort and 2017 Goldman Sachs 10,000 Small Business Cohort.
