Newtown Square-based social media startup LifeBrand recently went head to head with four other startups from across the country in a pitch competition hosted by investing company StartEngine — and walked away with $10,000 and a host of compliments from “Shark Tank’s” Kevin O’Leary aka Mr. Wonderful.

LifeBrand, which uses AI and machine learning technology to scrub the platforms of social media users for “harmful” posts, was chosen as a finalist from the more than 1,000 companies that applied. The startup offers B2B as well as B2C services: An individual can connect their social media platforms and run an audit on their own to see how many total potentially harmful posts they have shared over the years, or a company making a potential hire can do the same.

Founder and CEO Thomas Colaiezzi learned LifeBrand had made the final five just six days before he’d pitch the company “Shark Tank”-style on Sept. 25, he said.

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