In October 2019, the Wisconsin-based American Family Insurance Institute for Corporate and Social Justice set up shop as a sponsor at one of Philly’s most iconic events.

“Our draw to the Made in America music festival was the incredible conversation Roc Nation was having around criminal justice reform — a key focus for us at the Institute,” said Nyra Jordan, social impact director for the Institute. “We wanted to be a part of that conversation, learn more, understand the problems better and solidify VC and nonprofit partnerships.”

As a sponsor for Made in America’s social action hub, Cause Village, Jordan’s nascent team had the chance to engage with upwards of 20 nonprofits, creating connections with some of Philly’s most influential social impact movers and shakers, like Philly Startup Leaders.

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