Ecommerce has seen rocket ship-like growth since the start of the COVID-19 pandemic, when brick-and-mortar shops closed and consumers shifted to buying goods online.

Meanwhile, COVID-19 has decimated Black-owned businesses on the whole: Over 40% went inactive during the first few months of the pandemic, double the rate of white-owned businesses.

Jason Coles wants to reverse the latter trend, and thinks ecommerce is one way to do it. His company, Katika, is a platform that helps people find products and services from Black-owned businesses locally and internationally with an office in Johannesburg, South Africa.

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