It’s not every day that a startup gets a spotlight from two of the biggest musicians of a generation. But that’s exactly what happened when the founders of Philadelphia food delivery startup Black and Mobile appeared in the music video for “Entrepreneur,” the recently-released song from Pharrell Williams and Jay-Z.

Black and Mobile was among the 33 Black-owned businesses that were featured in the video, which was designed to help raise awareness for the positive work that Black business owners around the country are doing. Cofounders David and Aaron Cabello appear in the video at the 3:50 mark.

After working as a driver for food service apps like Postmates and Caviar in January 2017, David Cabello saw how profitable food service apps are and thought about the possibilities that could come with starting one of his own. After research, he saw that no Black-owned delivery apps existed and wanted to fill that niche.

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