When a colleague referred Diego Borges for a dev gig at Power Home Remodeling, Borges had a hard time imagining what a home remodeling company could offer in terms of technology.

“Once I started, I saw that technology was actually core to the business,” said Borges, a developer who works remotely from Brazil. “I had it all wrong — Power is not a home remodeling company, it’s a tech company that rebuilds homes.”

Operating within an industry ranked second in consumer complaints, Power’s classification as a tech company is an important differentiator. By approaching the category from a tech-first perspective, Power has been able to reimagine the entire customer experience from top to bottom, and execute that vision by custom-building its proprietary, state-of-the-art collaborative intelligence platform, NITRO, in-house.

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