A year and a half into partner ecosystem platform Crossbeam’s existence, cofounder and CEO Bob Moore says the team has begun playing the long game.

It’s the strategy behind a new move to make a tier of services on its platform entirely free, which goes into effect Thursday — a move made possible by a new Series B raise.

Crossbeam lets organizations share data that may be mutually valuable about common users or customers; Moore has called its services a “collaborative intelligence platform” and “LinkedIn for data.” The free tier allows companies to use Crossbeam’s entire platform, including access to thousands of overlapping data points with their partners and full integrations with Salesforce, HubSpot and Slack, plus the company’s account mapping and reporting workflows, custom notifications, threads, unlimited users and unlimited partners.

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