SeventySix Capital’s new Sports Advisory initiative aims to advise sports executives, leagues, organizations and athletes as they navigate the changing landscape of sports management.

With a focus on esports, sports betting, media and social responsibility, SeventySix Capital cofounder Wayne Kimmel, who will serve as chairman of Sports Advisory, said he sought out sports industry pro Dan Bravato to lead the sports consulting group’s team of experts. Bravato previously worked with brands like Dan Gilbert’s Family of Companies and soccer giant Manchester City in addition to his own agency, Pitch 15 Sports Group.

Kimmel believes that organizations that have recently touted support for social justice organizations like Black Lives Matter need to go beyond the surface in extending their support — and that his firm can help make a difference.

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