The effects of COVID-19 have forced businesses and organizations across industries to adapt in creative ways. For Philadelphia historical site Elfreth’s Alley, that meant starting a podcast, “The Alley Cast,” that chronicles the history of the 18th-century street and one of the city’s most beloved communities.

After stay-at-home orders prevented the National Historic Landmark from being open, Elfreth’s Alley Associate Director Ted Maust and interns Isabel Steven and Joe Makuc saw podcasting as a way to connect with the museum’s audience and attract people who might want to visit when it reopens in the future.

The writing and grand plans Steven and Makuc planned for guiding tours could still be of use — just in a different way.

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