We’ve heard the story time and time again: A company leader, a teacher or maybe an athlete comes under fire after an insensitive tweet or Facebook post from five years ago surfaces.

It was a concern that Thomas Colaiezzi had as an executive in the fitness industry, where he’d regularly hire young people to staff gyms or front desk positions.

“We were running into problems with their social media posts, and realized if we’d looked into them, we could have avoided some problems,” he said.

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