Assessing a product’s quality and customer success doesn’t look that different whether you employ thousands, or just five people.

At Ballard Spahr’s What’sNext event on Tuesday, five product professionals and company leaders talked with Technical.ly Product Manger Less Cardinal about how they take ideas through to commercialization.

We heard from folks at a range of companies specializing in telecommunications, genealogy and yes, even beef jerky. While the products themselves range, there are similarities in how the pros refine and improve their product offering, touching on design, interacting with customers and how current events might effect production.

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